The eyewear business is dominated by a single massive company, and they have little incentive to move beyond the bulky and breakable frame construction of yesteryear. We've assembled a team of designers, engineers, and eyewear veterans to wipe the drawing board clean and create frames that the 21st century deserves. We are now in more than 30 countries worldwide.
Designed in California, worn everywhere. Our mission is to deliver incredible eyewear that empowers people to explore more, worry less, and live always in the moment. At ROAV, we blend beautiful design with cutting edge micro technology. ROAV developed a proprietary system of micro screw less hinges that are durable, responsive and unbelievably small. Our laser cut stainless frame are given shape through a series of precision bending processes.